ROWE gains valuable percentage points in the best brand poll for 2018
One in four votes goes to ROWE as the best lubricant brand
The readers of »Sport Auto« have once again selected the best brands all around the automotive industry this year. Votes were cast in over 21 categories, from vehicles to the industry’s suppliers and retrofitters. The focus is on being ranked Best Brand.
Emerging as the 6th most popular lubricant brand overall, ROWE was once again able to ensure a good result, also amongst the large service station chains.
»The continuous improvement of our survey results since 2015 signals a positive market development for us. Not least of all thanks to our new sponsoring activities with various Bundesliga teams such as Borussia Dortmund«, says Michael Zehe, adding that ROWE developed from 10.8 % in the surveys 4 years ago to just under 26 % now.
»That more than one in four should vote for ROWE as the best lubricant brand fills us with pride and shows that we are on the right track for continuing our brand expansion«, Zehe continues.
Especially this year’s growth, almost in the double-digits, is having a tangible effect, he adds. After just 16.3 % in the 2017 surveys, a whopping 25.8 % could be achieved this year.
Most of all thanks to the presence and successes of the ROWE RACING team in motor sports, our brand recognition continues its steady growth, so that we are also expecting further improvements in 2019 on our way to the top 5 of the »Best Brand« polls.<< back to overview